Entrepreneur and Dragons’ Den star Steven Bartlett is preparing to launch a new tech news website later this month, as he expands his fast-growing media and business empire.

The publication, reportedly called Founded, will cover the technology and start-up landscape across the UK and US, according to City AM. Bartlett is understood to be hiring around 10 journalists alongside an editor-in-chief as he builds out a full newsroom.

A holding page on Founded.com has replaced the earlier preview content, but cached versions hint at the publication’s mission: “FOUNDED is a culturally fluent business publisher built for the founders of today… trusted by entrepreneurs, operators, and builders around the world.”

The move comes shortly after Bartlett unveiled a new parent company, Steven.com, and secured an eight-figure investment valuing the business at about £320 million. The firm, incorporated in the US, now houses Bartlett’s creator-led ventures including FlightStory, FlightCast, and FlightFund, with Bartlett retaining more than 90% ownership.

Bartlett has become one of the UK’s most influential business personalities, hosting The Diary of a CEO podcast since 2017 and investing in more than 60 companies, among them matcha drink Perfect Ted and hydration brand Cadence.

Speaking during a recent visit to FlightStory’s London headquarters, he said he saw his current ventures as merely the starting point. “I’m less than 1% of the way on my journey,” he said. “If we do a good job in laying good foundations, I think the business will exist long after I’m gone.”

Drawing a comparison to Disney’s 102-year legacy, Bartlett said he aims to build a generational media company that helps define the future of the creator economy.

Jamie Young

Jamie is Senior Reporter at Business Matters, bringing over a decade of experience in UK SME business reporting.
Jamie holds a degree in Business Administration and regularly participates in industry conferences and workshops.

When not reporting on the latest business developments, Jamie is passionate about mentoring up-and-coming journalists and entrepreneurs to inspire the next generation of business leaders.